Copywriting

  The greatest fundamental axiom of copywriting is: “Enter the conversation happening in your prospects’ heads.” (Thanks Robert Collier!). In this article, I’m going to give you a very simple yet game changing way to talk about the PAIN. Most marketers and copywriters talk about the PROBLEM. Very few people want to think about “problems”. [...]

Project management softwares. Various “time management” systems. Simple to do lists. Complex tasks management softwares for team. And frankly, I thought they all SUCKED -- HARD AND DEEP. The most popular forms of thinking on how to manage getting shit done are: Time management Tasks management Project management Those can all work if your life [...]

In 2016, through the process of inductive reasoning and 20+ years of copywriting, marketing and business experience -- I had the biggest marketing breakthrough of my life. There’s a very unique advantage I have by owning multiple 7 figure companies (2 of which have been around for over a decade) and doing pay-for-performance optimization deals. [...]

Despite some challenges, 2016 was the best year of my life on most fronts: productivity wise, business wise and health/fitness wise. I’ll be sharing some of my favorite hacks, technologies and tactics I’ve incorporated in 2016 below. It’s a short list of the upgrades I’ve made, but they’re some of the most impactful.  But first... [...]

Want to learn how to write great copy? Then read on because I am about to share with you one of the most important copywriting lessons. Your entire message can fall on deaf ears unless you get this right. Every market has an “optimal marketing intensity zone” for communication. On the low end of the [...]

Would you like a simple conversion tactic that has boosted conversions every time it's been tested? I’ve tested well over 10,000 different marketing ideas in the last 13 years of doing internet marketing. Very few ideas “work all the time”.  Some ideas work MOST of the time. Meaning if I replicate them unto other websites [...]