Get Smarter

I’ve never seen ANYONE succeed without it. I’ve never seen a sporting event that wasn’t won with it. Perhaps the greatest example was Super Bowl 51, played in Houston Texas on February 5, 2017. Atlanta destroyed New England in the first half. First, they scored 21 unanswered points. Then New England scored 21 unanswered points. [...]

If I have an ability that most of my peers consider a “Super Power” it’s my ability to build and scale huge cold traffic campaigns. I’ve been buying pay per click traffic on Adwords since 2004. Around 2008, Google decided to smash advertisers by banning millions of companies from ever advertising again. It was a [...]

This post reveals one of the biggest critical factors to your success with your marketing. And it’s only going to get more and more important to master the 5 levels of market sophistication. Before you start doing any marketing, you should be fully aware of the market sophistication that you’re going into. Eugene Schwarz was [...]

  The greatest fundamental axiom of copywriting is: “Enter the conversation happening in your prospects’ heads.” (Thanks Robert Collier!). In this article, I’m going to give you a very simple yet game changing way to talk about the PAIN. Most marketers and copywriters talk about the PROBLEM. Very few people want to think about “problems”. [...]

Project management softwares. Various “time management” systems. Simple to do lists. Complex tasks management softwares for team. And frankly, I thought they all SUCKED -- HARD AND DEEP. The most popular forms of thinking on how to manage getting shit done are: Time management Tasks management Project management Those can all work if your life [...]

In 2016, through the process of inductive reasoning and 20+ years of copywriting, marketing and business experience -- I had the biggest marketing breakthrough of my life. There’s a very unique advantage I have by owning multiple 7 figure companies (2 of which have been around for over a decade) and doing pay-for-performance optimization deals. [...]

Another successful spin around the sun... I’m still alive. Happy. Growing. Grateful. Been an epic year business wise and personally. Gonna share my biggest mistakes, painful fails and lessons of the year. If I was to sum up the year: first half of 2016 was a bitch. Second half was incredible. A good friend of [...]

Want to learn how to write great copy? Then read on because I am about to share with you one of the most important copywriting lessons. Your entire message can fall on deaf ears unless you get this right. Every market has an “optimal marketing intensity zone” for communication. On the low end of the [...]