Marketing

If I have an ability that most of my peers consider a “Super Power” it’s my ability to build and scale huge cold traffic campaigns. I’ve been buying pay per click traffic on Adwords since 2004. Around 2008, Google decided to smash advertisers by banning millions of companies from ever advertising again. It was a [...]

This post reveals one of the biggest critical factors to your success with your marketing. And it’s only going to get more and more important to master the 5 levels of market sophistication. Before you start doing any marketing, you should be fully aware of the market sophistication that you’re going into. Eugene Schwarz was [...]

In 2016, through the process of inductive reasoning and 20+ years of copywriting, marketing and business experience -- I had the biggest marketing breakthrough of my life. There’s a very unique advantage I have by owning multiple 7 figure companies (2 of which have been around for over a decade) and doing pay-for-performance optimization deals. [...]

In this article, you’re going to discover the critical factor Uber and Netflix used to destroy industry leaders… and how you can use it to dominate your industry. An irresistible offer is a core component of a successful and profitable funnel. A great offer can easily double the conversions.  A mind-blowing offer can build an [...]

Would you like a simple conversion tactic that has boosted conversions every time it's been tested? I’ve tested well over 10,000 different marketing ideas in the last 13 years of doing internet marketing. Very few ideas “work all the time”.  Some ideas work MOST of the time. Meaning if I replicate them unto other websites [...]