Do you want to double the power of your communications, writing and videos?
If so… read on because the 6 Rings Of Knowledge is gonna empower you.
The 6 Rings of Knowledge
I believe that the best teachers, thought leaders and info-product creators use what I call “The 6 Rings of Knowledge.”
The 6 rings help students zoom in and out of the content. They help to reveal the big picture, and give practical tips and tricks that can be used immediately. It gives people the 
understanding they need to feel confident, plus it gives the action steps they need to succeed.
Many teachers get stuck on one level or another. Some teachers only talk about mindset while others only focus on strategy or tactics.
The best teachers give you the complete picture from the macro to the micro.
The “6 Rings of Knowledge” are:
- The Calibration of the Teacher
- Mindset Of the Teacher
- The Strategies
- The Blueprints
- The Tactics
- Examples
Examples
Here’s a brief explanation of each ring:
- The Calibration of the Teacher
When you want to learn something — WHO TO LISTEN TO — is the most important factor because people can’t give you what they don’t have.
A mother visited Gandhi and asked if he could help her to make her child stop eating sugar. Gandhi told her to come back in four weeks. When the woman returned with her son, Gandhi simply told the sugar (child?) “Stop eating sugar.” The mother was baffled. She asked him “Why didn’t you say this the first time?” He replied, “Because I was still eating sugar.”
Gandhi’s lesson highlights the invisible transmission of knowledge from the teacher to the student. This is why it’s vital to choose people who genuinely have what you’re looking for. Avoid the charlatan’s, wannabes, and copycats.
Two critical questions to ask yourself when looking for a teacher are :
i) What is their expertise and experience in the field?
Experience and results are critical. Would you get open heart surgery from a newbie? Would you hire a virgin to teach you how to have sex?
I’ve invested over 8 figures testing well over 10,000 different ideas in dozens of markets. This means my thoughts on marketing, copywriting and optimization are not from the realm of opinions and theories… they are forged from hard data and sales.
ii) What is their level of consciousness?
The book Power vs. Force by Dr. David Hawkins (MD), shows that people operate at different levels of consciousness (also called attractor fields).
A persons’ level of consciousness will determine their “frequency” and their viewpoint of the world. This is the widest-scope perspective of where the teacher is coming from. Read “Power vs Force” and “Transcending The Levels Of Consciousness” from Dr. David Hawkins for more insights.
Richard Branson’s level of consciousness with people and service are the key ingredients that shaped Virgin’s hiring process. As a result, he’s built one of the most recognized brands in the world. If Richard Branson talks to you about customer service, it will have a far greater impact than someone else who isn’t walking the talk, even if they’re saying the exact same thing.
- Mindset
What is the mindset of the teacher? How does he approach life in general?
Carol Dweck discovered the idea of mindsets after decades of research on achievement and success—and it makes all the difference.
In a fixed mindset, people believe that their basic qualities, like intelligence or talent, are fixed traits. These people spend their time documenting their intelligence or talent instead of developing them. They also believe that talent alone creates success—without effort.
In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work—brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment. Virtually all great people possess this mindset.
Steve Jobs’ mindset was absolute excellence and innovation on all levels.
He never accepted compromise. His mindset was “It’s great or it’s shit” and it shaped Apple’s company culture into what it is today.
The mindset of a great marketer and optimizer is: “I’m going to study the market, let the market tell me what they want.”
- The Strategies
There’s nothing more expensive than a well executed, bad plan because you just wasted time, energy and money doing the wrong thing. This is why figuring out the right strategy is so vital.
Examples of strategy in copywriting include: the power of positioning, the levels of a market, the pricing structure, the marketing channels, harmonization, maximizing influence, persuasion, kaizen (never ending gradual improvements), radical testing ideas, and analyzing data to make powerful decisions.
- The Blueprints
As a consumer, blueprints are some of the most powerful and valuable pieces of information.
Think about the last time you purchased something that you needed to assemble yourself. If it didn’t come with very clear blueprints and instructions, you would of been confused and frustrated and asked for a refund.
Blueprints can take many shapes and forms: flowcharts, drawings, sketches, mind maps, mockups and more.
My good friend and super-star coach, Todd Herman, recently said to me: “If you don’t have Xs, Os and triangles — you don’t have intellectual property.”
Inside my copywriting and marketing course that will be released in the fall, I will give you proven blueprints for all aspects of your marketing including: your business model, sales letters, emails, optins, Adwords, Facebook and more. These blueprints will help you focus on the critical factors that can double and triple your profits.
- The Tactics
Tactics are the the executable ideas. Tactics are small sub-steps that are a part of the overall strategy and blueprints.
Tactics can quickly go in and out of fashion. For example, in the SEO world effective tactics can be annihilated overnight by Google’s new algorithm.
Other examples of tactics include: in Google Adwords test: “all small caps vs. All Title Caps.” In Facebook, test stock images vs. real images. In your sales letters, test no headline vs. headlines.
One of the common mistakes I see is people getting lost in tactics and forgetting about strategy and mindset.
It’s like a soldier who’s in the trenches, and spending all his time figuring out the best tactic for success — however the best strategy is to get out of there and drop bombs from the air.
The final ring of knowledge is…
- Examples
Examples are powerful teachers. They help us see how someone has successfully applied an idea. They demonstrate how a concept can be applied in the real world (and not just in theory).
Real life examples INSPIRE US. They show what’s possible.
Anthony Robbins says, “Success leaves clues”. By studying successful examples, we can learn from them and apply them in our businesses.
Remember the “6 Rings of Knowledge” when communicating with others and creating content for your prospects and customers. Incorporate as many of these elements into your communication as possible. The impact will be significant.
