Success

  The greatest fundamental axiom of copywriting is: “Enter the conversation happening in your prospects’ heads.” (Thanks Robert Collier!). In this article, I’m going to give you a very simple yet game changing way to talk about the PAIN. Most marketers and copywriters talk about the PROBLEM. Very few people want to think about “problems”. [...]

In 2016, through the process of inductive reasoning and 20+ years of copywriting, marketing and business experience -- I had the biggest marketing breakthrough of my life. There’s a very unique advantage I have by owning multiple 7 figure companies (2 of which have been around for over a decade) and doing pay-for-performance optimization deals. [...]

Despite some challenges, 2016 was the best year of my life on most fronts: productivity wise, business wise and health/fitness wise. I’ll be sharing some of my favorite hacks, technologies and tactics I’ve incorporated in 2016 below. It’s a short list of the upgrades I’ve made, but they’re some of the most impactful.  But first... [...]

Another successful spin around the sun... I’m still alive. Happy. Growing. Grateful. Been an epic year business wise and personally. Gonna share my biggest mistakes, painful fails and lessons of the year. If I was to sum up the year: first half of 2016 was a bitch. Second half was incredible. A good friend of [...]

In this article, you’re going to discover the critical factor Uber and Netflix used to destroy industry leaders… and how you can use it to dominate your industry. An irresistible offer is a core component of a successful and profitable funnel. A great offer can easily double the conversions.  A mind-blowing offer can build an [...]

Want to develop an unbreakable Warrior Spirit that will allow you to overcome any obstacle you face? What is the purpose of the Warrior Spirit in modern times? What’s the dark side of the Warrior and how can we avoid it? In this blog post, we’re going to answer these questions and more. The Warrior [...]

A few years ago, one of my best friends, puts up a picture of himself flying first class on Facebook. Knowing he wouldn’t pay for that ticket I was intrigued. I asked “What’s the secret?” He laughed only he can laugh and said... “It’s the MILEAGE game. It’s freaking awesome! You should definitely get on [...]