Success

I’ve never seen ANYONE succeed without it. I’ve never seen a sporting event that wasn’t won with it. Perhaps the greatest example was Super Bowl 51, played in Houston Texas on February 5, 2017. Atlanta destroyed New England in the first half. First, they scored 21 unanswered points.  Then New England scored a field goal. [...]

If I have an ability that most of my peers consider a “Super Power” it’s my ability to build and scale huge cold traffic campaigns. I’ve been buying pay per click traffic on Adwords since 2004. Around 2008, Google decided to smash advertisers by banning millions of companies from ever advertising again. It was a [...]

This post reveals one of the biggest critical factors to your success with your marketing. And it’s only going to get more and more important to master the 5 levels of market sophistication. Before you start doing any marketing, you should be fully aware of the market sophistication that you’re going into. Eugene Schwarz was [...]

  The greatest fundamental axiom of copywriting is: “Enter the conversation happening in your prospects’ heads.” (Thanks Robert Collier!). In this article, I’m going to give you a very simple yet game changing way to talk about the PAIN. Most marketers and copywriters talk about the PROBLEM. Very few people want to think about “problems”. [...]

In 2016, through the process of inductive reasoning and 20+ years of copywriting, marketing and business experience -- I had the biggest marketing breakthrough of my life. There’s a very unique advantage I have by owning multiple 7 figure companies (2 of which have been around for over a decade) and doing pay-for-performance optimization deals. [...]

Despite some challenges, 2016 was the best year of my life on most fronts: productivity wise, business wise and health/fitness wise. I’ll be sharing some of my favorite hacks, technologies and tactics I’ve incorporated in 2016 below. It’s a short list of the upgrades I’ve made, but they’re some of the most impactful.  But first... [...]

Another successful spin around the sun... I’m still alive. Happy. Growing. Grateful. Been an epic year business wise and personally. Gonna share my biggest mistakes, painful fails and lessons of the year. If I was to sum up the year: first half of 2016 was a bitch. Second half was incredible. A good friend of [...]

In this article, you’re going to discover the critical factor Uber and Netflix used to destroy industry leaders… and how you can use it to dominate your industry. An irresistible offer is a core component of a successful and profitable funnel. A great offer can easily double the conversions.  A mind-blowing offer can build an [...]