If I have an ability that most of my peers consider a “Super Power” it’s my ability to build and scale huge cold traffic campaigns. I’ve been buying pay per click traffic on Adwords since 2004. Around 2008, Google decided to smash advertisers by banning millions of companies from ever advertising again. It was a [...]
marketing
The greatest fundamental axiom of copywriting is: “Enter the conversation happening in your prospects’ heads.” (Thanks Robert Collier!). In this article, I’m going to give you a very simple yet game changing way to talk about the PAIN. Most marketers and copywriters talk about the PROBLEM. Very few people want to think about “problems”. [...]
Would you like a simple conversion tactic that has boosted conversions every time it's been tested? I’ve tested well over 10,000 different marketing ideas in the last 13 years of doing internet marketing. Very few ideas “work all the time”. Some ideas work MOST of the time. Meaning if I replicate them unto other websites [...]